How to brief a voiceover artist

A good brief does not need to be complicated. It simply needs to tell the voiceover artist what the recording is for, where it will be used and what the finished audio needs to achieve.

1. Send the script or word count

The script is the starting point. If the script is not final, send the closest draft and an approximate word count. For timing-sensitive work, include the required duration.

2. Explain the usage

Say whether the voiceover is for internal training, a website video, paid social media advertising, broadcast, IVR, e-learning, a game, an audiobook or another use. Usage affects both the quote and the way the read is approached.

3. Describe the tone

Useful tone words include warm, clear, elegant, confident, conversational, energetic, reassuring, playful, informative or characterful. Reference videos can help, but the brief should still say what you like about them.

4. Include technical requirements

Specify WAV, MP3 or both. For IVR and e-learning, say whether the file should be split into separate prompts or modules.

5. Add pronunciation notes

Names, places, brands and technical terms should be marked clearly. A short audio pronunciation note can save time.